Promotional Flash Game: New Approach into Marketing

Promotional Flash Game: New Approach into Marketing 6 I have been approached by MARS ® who are one of the largest manufactures of chocolate related products. They are looking for a new alternative approach to advertise towards consumers and have requested myself to develop a flash game that will market and publicise their product in a fun, engaging, family friendly way that will advertise to consumers in a positive way. Over the years marketing has helped build and expand the MMs brand and has created a positive reputation of MARS ®. Computer-animated MM characters with cartoon-like storytelling have proved popular on television and it has helped to increase the brands recognition as a candy icon. Gaming is big business around the world and screen time is increasing at a steady rate. Eight to twenty-year old are the biggest consumers of chocolate and are one of the biggest users of new technology. Linking advertising with interactive gaming is a marketing dream as the intended audience is seeing this brand every day. This new proposed alternative way of advertising to consumers is creating a Flash game that will publicise their brand and product in a beneficial way. This proposed flash game can lead to positive outcomes for MARS ® as this a link to this game could be located on the companys home page on their website, which would make consumers more interested in their product creating an increa se in sales for MMs creating profits for MARS ®. The proposed flash game will be a remake of the retro of the 1980s-video game Pacman, but will be created with a twist. The game will be created using logos and images sourced from MARS ®s websites. The main villain is an alternative to the original to the game and is rebranded MM themed to the new main character Red who has been an icon to the product for more than 50 years being soon on numerous internet and TV commercials. The game will mainly feature MM and Skillites related characters. The game will have a background that will blend in well with the games design and concept. As mentioned, the flash game will be a remake of the retro of the 1980s-video game Pacman ®. The game will have multiple levels and difficulties. The game will begin with a start game page, exhibiting the main MM character Red, the start page will also contain URL links to MARS ®s products page, history of MMs and the MM logo. The levels will be created to look like the original Pacman game but will have MMs instead of dots, Skillites instead of fruit and MM characters instead of ghosts, and a human hand instead of Pacman to eat the MMs. The human hand with be navigated by the players using the arrow keys on their keyboard, using the arrow keys human hand icon can then travel up, down and left to right. For scene navigation, the player must select the button using their mouse to proceed to the next scene. The main objective of the game is for the human hand to eat all the MMs without being attacked and killed by the MM characters, If the human hand can eat all the MMs without bei ng attacked then the hand proceeds to the next level of the game. The characters for the flash game are as follows: Main hero controlled by Player: The player controls the hero using the arrow keys. Villains controlled by CPU:       These are the main villains for the game that will attack the player and will deplete the live icons on the games background. Main Villain Controlled by CPU: MMS ® Red The self-proclaimed leader of the group, red is full of both himself and delicious milk chocolate. Bonus Points Icon: This Icon of skillets if ate by the player, it will add bonus points which will be added to the players scoreboard. 1/03/17: Today I created the concept and explained how the game will function. I have also decided which brand and company, I will use for my promotional game. Ive also decided what theme I will develop for my game which will be Pacman. I also finalised the final design for my game and have decided which characters will be implemented in the game. Next time I will continue the theory and reporting work for my game. 3/03/17: Today I commenced the flowcharts for my game and finished them, it also includes the coding algorithm I will be using, as well as the procedure I will be using. It also shows how the user (Player) for the game will navigate the games function and layout. Next time I wish to begin developing the flash game and to commence coding. 6/03/17: Today I started the development for my flash game, by creating the layout and main features for my game. I have commenced coding the game and started developing the first level and scene, I have also made many buttons in my game that will navigate the player to the next scene. Next time I will continue the development for my flash game and will continue coding. 8/03/17: Today I continued the development for my flash game by creating the games layout, functions and scenes for my flash game, which includes the design, animations, sound effects that goes with the relevant scene, and URL links to the MM products page and MMs history. I also included some amusing songs and images. I also edited my flash games report. Next time I aim to be nearly finished developing my flash game and working towards the final editing stages for my game. 15/03/17: Today I finished the development phase for my game and started evaluating my game. My game has some issues with some buttons. But the main buttons for the game function. Today I did a beta test on my flash game, I also updated my project log. Next time I aim to complete the evaluation phase for my game. 21/03/17: Today I finalised my game for final submission. My game design looks appealing and creative and it suits the theme of my game. However, I did encounter some problems throughout the project with coding my game and the games functions. Because of this a minority of functions and buttons for my game dont work which is unfortunate, however the games background music, URL links and animations work accordingly. Next time in the future to resolve these issues, I wish to learn more flash coding techniques for resolving coding problems, by using better resolutions, that I had during my projects development, so I dont encounter these problems again. Because of these issues, Ive learnt what not to do next time I develop a project like this. Overall, I believe my game has the design and concept for a complete game but unfortunately the issues as explained earlier are interfering with this and I need to find better solutions in the future to overcome these issues, by using the trial and error principle.

Supervision Essay -- Business, Supervision, Routine Problems

The salesman's job often requires to produce innovative solutions to non routine problems every day sales team have to face the different and challenging customer as there were many other brands for the same medicine therefore, sales person have to try utmost to convince to prefer the brand for medicine and accomplish sales target. Every sales jobs of course, demand more innovativeness than others sales person should be very clear about his product its efficiency and effectiveness must have know how Though the demand for innovativeness is inherent in the job, the impact of that demand on the salesman's well-being and performance is influenced by company policies and management actions. Evan’s (1974) one of the elements of supervisory style is the rate of communication between the sales manager and his salesmen. No matter whatever is the medium of communication among supervisor and sales force, telephone conversations, or written letters and memoranda, the more probable the salesman is to understand and implement and appreciate his supervisor's demands and his company's policies particularly those relating to his evaluation, compensation and endorsement. Empirical findings from several previous studies support the connection between performance feedback provided by supervisors and salespeople's role clarity second type of supervisory control focuses not on sales output, but rather on salespeople's reactions. The more frequent the communication between the salesman and his superiors, the more likely it is that he will feel that he has an input into policy decisions affecting his position in the company. One variable that reflects how the firm's authority stru cture is total number of departments that can modify the terms of a sa... ...much value in close supervision and it does not lead to greater subordinate satisfaction (Harris, 1967). Thus, the theory suggests that the more a subordinate values a supervisory behavior, the more employees responsive to it, and consequently the stronger is the relationship between the behavior and subordinate satisfaction argue that experienced salespeople were fewer likely to have feelings of ambiguity and therefore, were less likely to need close supervision. In contrast, less experienced salespeople were more possible to have feelings of ambiguity and to value initiation of structure to a greater level. Robert’s (1978) Less experienced salespeople therefore, would be more active and alert to the supervisory behavior so the author expect initiation of structure to have a greater outcome on the role clarity and job satisfaction of less experienced salespeople.

Police Officer Sophmore Project Essay

Introduction The name of my job is police officers. Police Officer are assigned to an area to enforce laws, regulate traffic, control crowds, prevent crime , and arrest violators. They fall under the Protective Service cluster. I have chosen this career because I always wanted to know more about it. I expect to learn how many hours they work a day and how many years of college do you need to become a police. What they Do My job will provide public safety by maintaining order by responding to emergencies call, protecting people and property and promoting a good community relations. My duty will be to monitor, note, report, and investigate suspicious person and situation. My responsibilities are to identify, persue, and arrest suspects and perpetrators of criminal act. Education and Common College Majors To become a police officer you at least need a associate degree or go train in a vocational school. Your majors in college will have to be Criminal Justice/Police Science. It focuses on the duties of police officers and public security officers on how they control crime, and on investigation activities. Wages and Outlook Its Average annual wage in California was $78,700 with most people making between $51,550 and $110,550. In 2008 this occupation employed about 72,200 people in California. Its prediction in 2018 that there will be 77,400 employed. Things they Need to Know You will have to knowledge its equipment , policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of the people. Also: Law and Government Psychology Customer and Personal Service Similar Occupation A similar occupation is a sheriff. They patrol specific areas to detect law violators and make arrest. Patrol and guard courthouses, grand jury rooms, or are assigned to an area to provide security, enforce laws, and to maintain order. In Addition I found out that there are going to have 520 openings for people who want to be a Police Officer and 1,870 of replacement so in total their will be 2,390 opening spots. I will tell them that this job is really good and that people who work in this occupation generally prize achievements. Conclusion I learn that there are 72,200 police officers working in California and by the year 2018 their will be 77,400 police officers. Yes I do think this is a good career for me because I will be getting good money and I will like what I’m doing. I will like to know their benefits just in case anything happens.

Legal and Ethical Basis for Confidentiality of Health Information Essays

Legal and Ethical Basis for Confidentiality of Health Information Essays Legal and Ethical Basis for Confidentiality of Health Information Paper Legal and Ethical Basis for Confidentiality of Health Information Paper If a motion to quash has been filed, which of the following is most likely to be true? A. The patient has signed an authorization for release. B. Medical records have been subpoenaed. C. A malpractice suit has been filed. D. A breach of confidentiality has occurred. 2. If a case involves private law, which of the following is most likely to be the subject matter of the case? A. Tort B. Substantive criminal C. Criminal procedure D. Constitutional law 27 925 Oak Street Scranton, Pennsylvania 18515-0001 Lesson 1 Health Information and Litigation When you feel confident that you have mastered the material in Lesson 1, complete the following examination. Then submit only your answers to the school for grading, using one of the examination answer options described in your â€Å"Test Materials† envelope. Send your answers for this examination as soon as you complete it. Do not wait until another examination is ready. Questions 1–20: Select the one best answer to each question. EXAMINATION NUMBER: 40982100 Whichever method you use in submitting your exam answers to the school, you must use the number above. For the quickest test results, go to ttp://www. takeexamsonline. com Examination 3. If the result in a case is that the defendant has to go to jail for a year, which of the following is most likely true? A. It was a malpractice case. C. It was a misdemeanor case. B. It was a contract case. D. It was a felony case. 4. Bob says that his claim is based on the fundamental law of the nation. Most likely, Bob is relyin g upon what source of law? A. Constitution C. Regulation B. Statute D. Common law 5. Carl files suit in federal court. Which of the following would be sufficient to give that court subject matter jurisdiction? A. The claim involves more than $75,000. B. The claim involves more than $25,000. C. Carl and the defendant reside in the same federal district. D. The claim involves a federal statute. 6. Default judgment is entered in favor of Carl. Which of the following must necessarily be true A. The defendant’s position was weak. B. Carl’s case was strong. C. The court determined that the defendant was at fault. D. The defendant failed to file an answer within the required time. 7. Judgment has been entered against Sally in the Eastern District Court of Kentucky. Which of the following necessarily must be true for the judgment to be valid against her personally? A. She was a resident of Kentucky. B. The court had subject matter jurisdiction and she was a resident of Kentucky. C. The court had personal jurisdiction over Sally and subject matter jurisdiction. D. Sally resides in the Eastern District of Kentucky. 8. Martha the medical assistant is legally compelled to give testimony in a under oath in a malpractice lawsuit. Which of the following is necessarily true? A. Her immediate supervisor insisted that she do so. B. She received a subpoena duces tecum. C. She received a subpoena ad testificandum. D. She is the key witness in the case. 28 Examination, Lesson 1 9. Martha the medical assistant testifies in the malpractice case that the defendant, Dr. Jones, admitted he had committed malpractice on Mrs. Smith. This testimony likely would be excluded on what grounds? A. Physician-patient privilege C. Irrelevance B. Hearsay D. Martha not being a physician 10. If a party wants to avoid the time and expense of proving matters that aren’t really in dispute, which discovery tool would best achieve that end? A. Interrogatories C. Request to produce documents B. Depositions D. Requests for admissions 11. Which of the following is true regarding jury trials? A. The judge has no role. B. Parties may request a jury trial for any type of case. C. The judge and jury both have a role. D. The jury decides whether evidence should be admitted. 12. Which discovery tool would be especially appropriate to use against a plaintiff claiming physical injuries that the defendant believes are being faked? A. Request for physical examination C. Request for admission B. Deposition D. Interrogatories 13. Which of the following is characteristic of mediation? A. The court controls. B. The parties remain in control. C. A decision is imposed. D. The mediator decides who is right. 14. Bob obtains a judgment against Ned and knows Ned earns a good salary at Widget, Inc. Bob should A. ask the court to order Widget, Inc. to fire Ned if he doesn’t pay. B. obtain an order of garnishment. C. obtain a writ of execution. D. serve Ned with a request to admit he owes the judgment. 15. A pretrial conference most likely would occur A. before the complaint is filed. B. during an appeal. C. before discovery begins but after the complaint is filed. D. after discovery. Examination, Lesson 1 29 16. If a show cause order is issued, which of the following is most likely the case? A. Someone failed to respond to a subpoena. B. The plaintiff’s case is weak. C. The complaint failed to show a cause of action. D. A party tried to obtain records without a subpoena. 17. An order setting a trial date is more likely to be entered A. when the complaint is filed. C. at a deposition. B. at a pretrial conference. D. at a show cause hearing. 18. If a health information manager discloses health-care information otherwise prohibited by statute or regulation, the health-care provider could be liable for breach of confidentiality Unless A. it was pursuant to a subpoena. B. the health-care provider consented to the release. C. the health-care provider wasn’t told about the release by the health information manager. D. it was pursuant to a valid court order. 19. Hannah, a health-care information manager, receives a subpoena the legality of which she questions. She should A. ignore it. B. seek advice of counsel. C. comply with it unless the patient takes action to stop her. D. make her best guess about whether or not it’s legal and either comply or ignore it. 20. Which one of the following is true? A. All subpoenas are valid to authorize release of medical records. B. All patient authorizations to release medical records are sufficient to authorize release. C. Some jurisdictions require both a subpoena and a release from the patient to authorize release of records. D. All jurisdictions require both a subpoena and a release from the patient to authorize release of records.

Controversy Of Cloning And Dna Essays - Molecular Biology

Controversy Of Cloning And Dna Essays - Molecular Biology Controversy Of Cloning And Dna Members of Congress: I am writing in reference to the possible upcoming technology of cloning humans and altering DNA tissue makeup of the unborn child. This issue will come before Congress for approval or disapproval in the near future. This technology would allow scientists to alter the tissue of a future infant in regards to physical characteristics such as height, appearance, intelligence, and birth defects. It is disturbing to think that such alteration of DNA could be allowed to pass through Congress as a bill. Cloning and DNA tissue alteration, though there may seem to be positive and worldly aspects, is, in my opinion morally wrong and corrupt according to Gods word, the Bible. As a Christian young man, I believe in the Bible as truth. The Bible states in Genesis 1:27, So God created humankind in his image, in the image of God he created them; male and female he created them. Gods creation can be found in Genesis 5:24. When God created humankind, he made them in the likeness of God. Male and female created he them. Psalms 139:13 states, For it was you who formed my inmost parts; you knit me in my mothers womb. In the eyes of a Christian believing that Gods word is the truth, it would be difficult to understand how DNA altering and cloning could be done. This would be attempting to place scientists in comparison with God who is the supreme creator. To try to alter his handiwork of the human being would be morally wrong. God created man in his image and man was perfect until he sinned in this world. Setting aside Biblical beliefs, lets look at potential problems in the environment if cloning and DNA alteration were to become a reality. Man has been attempting for ages to remake the earth. Cross breeding trial and error has been experimental with for years. New technologies have allowed scientists to manipulate the world at the genetic, as well as, the agricultural levels. Corn, soy, and cotton experimentation and alternation have also taken place in laboratories across the country. However, every new genetically engineered organism draw concerns for possible dangers to todays environment. New forms of pollution and chemical releases must be considered. Reproduction problems of these clones are virtually unknown at this time. Limiting the amount of interbreeding and cross-pollination has been limited in the past for control of genetic combinations. To pass a cloning and DNA alteration bill would allow not only possible future genetic flukes to arise in humans and agriculture, but also potential problems and hazards with soil fertility and water quality for our environment. Granted, it certainly on the surface sounds appealing and exciting to love more intelligent, more attractive people in this world. To have little or no birth defects would miraculous. However, if everyone in this world were perfected in human eyes by cloning and DNA alteration. This environment would be much more dull and boring place. People, in their various different ways, make this world an exciting place to live. There also is the aspect of the cost of cloning and DNA alteration of humans. Understandably, it would be quite costly and many would not be able to afford it. There also would be no real guarantee of success. Once past the moral issue, this really wouldnt be a fair issue either since it would discriminate against the less fortunate. Another aspect to consider is the potential dangers to cross pollination of crops and the dangers of our environment on soil and water. The risks are so great that it would hardly seem practical. In closing, I would respectfully request that Congress carefully study this idea of cloning and DNA alteration. With a through study, it is felt like there could only be one answer to the possible proposal of this ecological roulette with nature. The idea to preserve our land and its crops seems the only appropriate choice. To allow God to remain God rather than scientists to be in competition with him is imperative. To have a perfect world would not be a real world. It would be artificial. Day to day life would not be the same. Struggles and imperfections make this world interesting. Different

Is the human security agenda influenced by nationalist political Essay

Is the human security agenda influenced by nationalist political ideologies based on fear Discuss in relation to Burma - Essay Example In view of this background, and in addition to the vast body of work which focused on the issues of human security, this research revolves around similar issues, fundamentally striving to sustain the hypothesis, whether or not the human security agenda in Burma, is influenced by nationalist political ideologies based on fear. In the process, various aspects concerning the issue of human security in relation to Burma are scrutinized, including, a deep rooted analysis of the persistent violence in the war torn country; the key reasons behind such clashes; the role of nationalist political ideologies in fuelling such persistent hostility as well as the issues and concerns regarding human security. Human Security, according to UNDP and World Bank (2004), means "freedom from pervasive threats to peoples rights, safety or lives; embraces the twin objectives of freedom from fear (referring to economic, health, environmental and other threats to peoples well being)."1 The issue of human security is a burgeoning paradigm for comprehending international susceptibilities whose advocates defy the conventional view of national security by contending that the appropriate testimonial for security should be the individual as opposed to the state. The ideology behind human security proposes that a people-centered outlook of security is crucial for ensuring national, regional and global stability. The notion primarily materialized from a post-Cold War, multi-punitive comprehension of security concerning a host of research areas, such as developmental studies, international human relations, tactical studies, as well as human rights. The widespread application of aggression, hostility, enforced labor, forced recruitment of children and forced immigration, acknowledged in large number of studies, conducted by various humanitarian organizations,

Essay Example | Topics and Well Written Essays - 2000 words - 11

Essay Example Not especially the nature of brands and how consumers perceive them. With the combined efforts of the academe and the corporate world, the art of creating Brand Equity has been greatly helped, almost to the point of evolving a specific science for marketing success, or so it seems. This report will attempt to summarize the points articulated on the Philip Kotler and Kevin Lane Keller’s definitive reference text â€Å"Marketing Management (13th edition)†, specifically on the chapter of Building Strong Brands. This discourse will venture into the basic elements of a brand from the perspective of the brand â€Å"owner or author†; the nature of the benefits which brands are supposed to provide; observations on how marketing outcomes are determined by the consumers perception of the brand (brand equity) and how they are arrived at; how a brand’s value can be assessed and quantified; an analysis of branding strategies through the cases provided in the text, and the role of different brands in an established brand â€Å"architecture† (brand portfolio) and how consumer responses can be similarly assessed so as to provide a measure of confidence that a brand can expect from its prospective patrons (consumer equity). We can do well to use the American Marketing Association’s definition of a brand as a jumping board for analyzing the concept of Brand Equity. AMA stipulates that brands consists of a â€Å"name, term, symbol or design, or a combination of them, intended to identify goods or services of one seller or group of sellers and to differentiate them from those of competitors.† (Kotler and Keller 276) Further, this system for identifying products (or services for that matter) maybe designed so as to represent a tangible, functional or rational attribute relating to a product’s performance or any intangible associations such as those that are implied symbolically