EasyJet Essay -- Business and Management Studies

EasyJetEasyJet has become the European leader in a no frills frenzy for lowcost, cheap air travel. This market nonetheless has since the midnineties gone from strength to strength and we have witnessed thearrival of a number of low cost airline companies which cater for theno frills approach.In Europe the top two competitors in this market are EasyJet and RyanAir which serve their customers from London Luton and Dublinrespectively. They offer a differentiated product compared with the study traditional airlines and the key to their success has been tooffer the lowest cost/fare structure possible and the differentiatedno frills product is purely a impression of the implementation ofthis rigorous low cost strategy.Background information about the companies is listed belowComparative Company statisticsEasyJet RyanairDate of commencement 1995 1985Date of IPO 2000 1997 passenger Numbers 20.3m 15.7mNumber of Staff 3,453 1,897Aircraft 73 67Routes served 109 133Source http//www.easyJet.com , http//www.Ryanair.comComparative Key Financial DataEasyJet () Ryanair ()Share Capital 758,461,000 563,732,000Earnings per share 8.24pence 31.71cents operational revenue 931.8m 842.5mRetained profit 32. 4m 239.3mSource Company Accounts 2004Both airlines have adopted similar business models and strategies. Keycommon features of the business model of two companies are- Point to point se...